by The eyelash serum market has witnessed significant growth owing to the increasing awareness regarding eyelash enhancement treatments. Eyelash serums are targeted treatments that help in conditioning, strengthening, lengthening and thickening of lashes when applied on a daily or weekly basis. The ingredients like peptides, amino acids, biotin, vitamin E, castor oil etc. present in eyelash serums helps revitalize and hydrate lashes, resulting in longer, thicker and fuller eyelashes. This reduces the need for mascara, thus saving time and money. The Global Eyelash Serum Market is estimated to be valued at US$ 1,365.7 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
The key opportunities in the Global Eyelash Serum Market Growth include the growing focus on exploration organic and herbal eyelash serum formulations. There is a rise in demand for clean label beauty products.
Key Takeaways
Key players operating in the Eyelash Serum market are Grande Cosmetics LLC., L’Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan & Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc.
Technological advancements such as the development of lash boosting serums with plant-based ingredients, 3D fiber complex, peptides and plant stem cells are helping in achieving maximum length, thickness and fullness of lashes in minimal time.
Market Drivers
The significant drivers boosting the growth of the eyelash serum market are the increasing availability of innovative product formulations, rising influence of social media on beauty trends, growing working women population and escalating spending on personal grooming and advancement in eyelash enhancement techniques. Women are increasingly adopting eyelash serums due to ease of application and quick results with regular usage.
Challenges in Eyelash Serum Market
The eyelash serum market is growing at a steady pace. However, there are certain challenges restraining the market growth. Some of the key challenges include:
Regulatory constraints: Manufacturers face strict regulations related to claims, packaging, and ingredients used in eyelash serums. Getting regulatory approvals is a long and expensive process. This creates delays in product launches.
Formulation challenges: Developing an effective eyelash growth formula without causing any irritation or allergic reaction is difficult. The delicate eye area requires extra care while formulating products. This increases R&D costs.
Safety concerns: Use of certain ingredients like peptides and prostaglandins are still under scrutiny due to safety concerns like contact dermatitis and eye irritation if not formulated properly. This limits the scope of innovation.
Counterfeiting: The high demand and profits have led to increased manufacturing and circulation of counterfeit eyelash serums containing harmful or questionable ingredients. This creates a negative perception about the category.
SWOT Analysis
Strengths: Growing interest in eyelash enhancement treatments due to rising cosmetic trends. Availability of natural and organic options also attracts health-conscious consumers.
Weaknesses: Compliance to strict regulations increases costs. Safety concerns around certain active ingredients remain.
Opportunities: Innovative formulations combining peptides, vitamins, and natural extracts can widen product range. Technology led virtual try-ons and digital consultations can boost sales.
Threats: Easy availability of low-cost counterfeits erodes brand value. Economic slowdowns may reduce discretionary spending on beauty products.
Geographical Regions
North America dominates the eyelash serum market, holding over 35% share in terms of value in 2024. This is attributed to strong cosmetic culture and high disposable incomes in the US and Canada.
Asia Pacific is expected to witness the fastest growth during the forecast period, increasing at a CAGR of around 7%. Rising middle class, booming e-commerce, and growing influence of Korean and Japanese beauty trends will fuel adoption of eyelash serums in China, India, and other Asian countries.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
