February 24, 2024
Europe Tissue and Hygiene Paper Market

Rising Demand for Eco-Friendly Tissue and Hygiene Products to Drive Growth of Europe Tissue and Hygiene Paper Market

Market Overview:

The Europe tissue and hygiene paper market consists of various products such as toilet paper, facial tissues, paper towels, napkins, and sanitary towels. These products are mainly made from virgin or recycled fibers including wood pulp, bamboo pulp, hemp, and banana fibers. Tissue and hygiene paper products are essential for personal care and hygiene and find applications in household, commercial and industrial use. The demand for sustainable tissue and hygiene paper products made from recycled and eco-friendly fibers is increasing due to rise in environmental awareness.

The Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends in the Europe tissue and hygiene paper market is the increasing demand for sustainable products made from recycled content or alternative fibers such as bamboo and hemp. Major players are focusing on launching eco-friendly tissue and hygiene paper products with minimum environmental footprint. For instance, in 2021, Sofidel Group launched its recycled toilet paper collection Regina Extra Gentle White, made from 100% recycled fibers. In addition, the demand for premium and ultra-premium hygienic paper products with premium features such as softness, strength and absorption is growing. Key players are investing in R&D to offer innovative premium tissue and hygiene paper products.

Porter’s Analysis

Threat of new entrants: Low capital requirement along with existing infrastructure acts as a barrier for new players to enter the market.
Bargaining power of buyers: Large presence of established brands results in low bargaining power of buyers.
Bargaining power of suppliers: Presence of numerous global players engaged in pulp production exerts pressure on tissue suppliers to reduce prices.
Threat of new substitutes: Limited threat from substitutes due to non-availability of close alternatives for tissue and hygiene paper products.
Competitive rivalry: Intense competition among existing players attributed to their pricing strategies and innovation in product offerings.

Key Takeaways

The Europe Tissue and Hygiene Paper Market Size is expected to witness high growth, exhibiting CAGR of 1.6% over the forecast period, due to increasing demand for sustainable hygiene products. The Europe region is anticipated to dominate the global market owing to high consumer awareness regarding health and hygiene.

Regional analysis: Europe is estimated to hold the largest share of over 35% in the global market by 2023 owing to high per capita consumption of tissues in countries like Germany, France, Italy and UK. Furthermore, presence of leading manufacturers is also propelling the regional market growth.

Key players operating in the Europe tissue and hygiene paper market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV. Key players are focusing on enhancing their product portfolio through extensive R&D and new product launches.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it