by The tissue and hygiene paper products such as toilet paper, paper towels, facial tissues, napkins, kitchen towels/wipes, and baby wipes are everyday necessity products. These products are used for maintaining hygiene and cleaning purposes. Factors such as rising awareness regarding health and hygiene, growing culture of hospitality industry, and busy lifestyles of consumers are fueling the demand for these products.
The global Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key trends in the Europe tissue and hygiene paper market include growing demand for organic and recycled products. Consumers are increasingly preferring tissue and hygiene paper products that are made using organic and recycled materials due to rising environmental concerns. Many tissue and hygiene paper product manufacturers have started offering organic and recycled tissue and hygiene paper products made from agriculture residue, waste paper, or bamboo fibers that have high absorption and elongation properties similar to wood fibers. For instance, companies such as Seventh Generation and Who Gives A Crap offer toilet papers and tissues made using 100% recycled paper. Moreover, rising popularity of eco-friendly packaging is another trend being observed in the market. Companies are replacing plastic and PVC wrappings with packaging made using materials such as paper.
Porter’s Analysis
Threat of new entrants: The tissue and hygiene paper market in Europe requires high capital investment for establishment of manufacturing facilities. This acts as a deterrent for new companies to enter the market easily.
Bargaining power of buyers: Buyers in the market have high bargaining power as there are numerous established players providing similar products. Buyers can negotiate on price and quality demands.
Bargaining power of suppliers: Suppliers have moderate bargaining power as raw materials required for manufacturing like wood pulp are supplied by few large suppliers in the region.
Threat of new substitutes: There is low threat of substitutes as tissue and hygiene paper have well-established uses and no major substitute products are available.
Competitive rivalry: The market has high competitive rivalry due to presence of numerous global and regional established players providing similar products.
Key Takeaways
The Europe tissue and hygiene paper market growth is expected to witness high growth driven by rising awareness about health and hygiene. The global Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030.
The Western Europe region dominates the market owing to high per capita income and expenditure on hygiene products in countries like Germany, Italy, UK and France.
Key players: Key players operating in the Europe tissue and hygiene paper market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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