by Enzymatic cleaners are specialized cleaning formulations made with enzymes that help break down dirt and stains on surfaces through biochemical reactions. These cleaners are very effective against both organic and inorganic materials without the need for harsh chemicals or abrasives. They can remove tough residues like food, grease, oils, blood and other bodily fluids from surfaces in industries like household care, food & beverage processing, healthcare, and hospitality. Their green credentials and environment-friendly nature have made them a popular alternative to conventional chemical-based cleaners. The growing consumer awareness about health, hygiene and sustainability has fuelled the demand for natural and eco-friendly home care products.
The global Enzymatic Cleaner Market is estimated to be valued at US$ 1.71 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends: One of the key trends in the enzymatic cleaner market is the increasing demand for multi-purpose cleaners. Earlier, separate cleaners were required for different surfaces. However, the development of newer enzyme formulations has enabled manufacturers to develop all-in-one cleaners that can clean a variety of surfaces like floors, counters, bathrooms, glass etc. without leaving any residues. These multi-purpose enzymatic cleaners have gained popularity among consumers as they reduce the requirement to store multiple cleaners. Their cost effectiveness and convenience have propelled their sales, thereby driving the overall enzymatic cleaner market growth.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low in the enzymatic cleaner market due to high R&D costs for product innovation and development of new enzymes. Established players have significant scale and resources for brand development.
Bargaining power of buyers: The bargaining power of buyers is high due to availability of numerous product alternatives. Buyers can negotiate on price and switch between brands easily.
Bargaining power of suppliers: The bargaining power of suppliers is moderate due to presence of large suppliers of enzymes and raw materials. Suppliers have to rely on a limited number of enzyme manufacturers globally.
Threat of new substitutes: The threat of substitutes is moderate as enzymatic cleaners face competition from conventional chemical-based cleaners and alternative eco-friendly products.
Competitive rivalry: The competitive rivalry in the market is high owing to presence of numerous global and regional players. Players compete based on product innovation, pricing, and marketing strategies.
Key Takeaways
The global enzymatic cleaner market is expected to witness high growth. The North America region currently dominates the market owing to high consumer awareness about eco-friendly products. Factors such as stringent regulations regarding usage of harmful chemicals and availability of professional cleaning services are propelling the regional market growth.
Regional analysis: The Asia Pacific region is expected to grow at the fastest pace during the forecast period. This can be attributed to rising disposable incomes, growing population, and expansion of key players in developing economies of China and India. Countries like Japan have widespread adoption of enzymatic cleaners since long owing to cultural preferences for natural ingredients.
Key players: Key players operating in the enzymatic cleaner market growth are Ecolab Inc., Novozymes A/S, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., The Clorox Company, Kikkoman Corporation, Spartan Chemical Company, Inc., Diversey, Inc., Johnson & Johnson, Danaher Corporation, Henkel AG & Co. KGaA, Procter & Gamble Co., DuPont de Nemours, Inc., Colgate-Palmolive Company, and Biokleen. Key players are focusing on new product launches, partnerships, and mergers & acquisitions to strengthen their market presence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
