by Disposable face masks, also known as surgical masks, serve as a physical barrier that helps block large-particle droplets, splashes, sprays, or splatter that may contain viruses and bacteria, keeping it from reaching your mouth and nose. They conform to the face and can fit securely allowing for protection against particles. Disposable face masks are primarily used in healthcare settings to protect workers from infectious diseases. With the outbreak of Covid-19, the need for disposable face masks increased manifold as public became more conscious about hygiene and safety. The global disposable face mask market provides an effective solution for reducing the spread of infectious respiratory diseases.
The global Disposable Face Mask Market is estimated to be valued at US$ 45.70 Bn in 2023 and is expected to exhibit a CAGR of -10.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends witnessed in the disposable face mask market is the development of antimicrobial masks. These masks are infused with antimicrobial silver nanoparticles which help inhibit the growth of microorganisms on the surface of the mask. Silver ions present in the mask nanoparticles help prevent the formation of biofilms by microbes and pathogens. These masks are highly effective against microbes and viruses and gain more traction in the market in the coming years. Another trend is introduction of fashionable and sustainable masks. With masks becoming a necessity, manufacturers are focusing on launching masks with innovative designs, vibrant prints and attractive packaging to make these more appealing. They are also incorporating eco-friendly and biodegradable materials in mask production in order to make masks more sustainable.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the face mask market requires moderate level investment for manufacturing facilities and distribution network. However, the established players dominate the supply chain.
Bargaining power of buyers: The bargaining power of buyers is high given the availability of numerous branded and generic manufacturers. Buyers can negotiate on pricing and quality standards.
Bargaining power of suppliers: The bargaining power of suppliers is moderate since raw material suppliers are fragmented. However, compliance with stringent quality standards restricts the choice of suppliers.
Threat of new substitutes: The threat of new substitutes is low as face masks have few product substitutes that provide comparable functions of safety and hygiene.
Competitive rivalry: The competitive rivalry is high among the key global players targeting mainstream and new application areas. Players compete on pricing, product quality, design and innovation.
Key Takeaways
The Global Disposable Face Mask Market Share is expected to witness high growth over the forecast period. Growing awareness regarding health and hygiene along with increasing pollution levels is expected to drive the market.
Regional analysis – North America dominates the market and is expected to maintain its lead over the forecast period. This can be attributed to growing adoption of face mask in healthcare and personal use supported by stringent regulatory mandates. Asia Pacific exhibits highest growth prospects led by countries like China and India owing to growing manufacturing capabilities and rising health awareness.
Key players – Key players operating in the disposable face mask market are Kimberly-Clark, 3M Company, uvex group, The Gerson Company, Kowa Company Ltd., Moldex-Metric Inc., Bunzl PLC (SAS Safety Corp.), and Honeywell International Inc., among others. Players focus on expanding their production facilities and distribution networks globally especially in high growth markets.
