by The global Digital Pregnancy Test Kits Market is estimated to be valued at US$ 385.61 Mn in 2023 and is expected to exhibit a CAGR of 4.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Digital pregnancy test kits allow easy and hassle-free checking of pregnancy from the comfort of home. These kits detect human chorionic gonadotropin (hCG) hormone in urine samples through smartphone apps which indicate pregnancy by displaying a positive or negative result. They provide fast and accurate pregnancy diagnosis using smartphone cameras to capture and analyze test results within minutes. Eliminating the need to visit clinics for pregnancy confirmation, digital test kits offer convenience and privacy to pregnant women.
Market key trends:
Growing preference for home usage over labs and clinics is a key trend in the digital pregnancy test kits market. Busy lifestyles and increasing disposable income have boosted demand for quick, easy, and privacy-ensuring testing solutions at home. Digital pregnancy kits are revolutionizing the way early pregnancy detection is done, eliminating wait times involved with traditional lab/clinic tests. With technological advancements bringing accuracy on par with clinical diagnostics, digital options allow women to learn pregnancy status in the comfort of their own homes. This trend is expected to further surge the popularity of digital test kits in coming years.
Porter’s Analysis
Threat of new entrants: The digital pregnancy test kits market has moderate threat of new entrants due to established brand names of existing players. However, emerging players can enter the market with innovative products.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of alternative products. However, branded products attract consumers due to guaranteed accuracy.
Bargaining power of suppliers: Major players source raw materials like plastic, paper etc. from few suppliers globally. This gives suppliers low bargaining power.
Threat of new substitutes: No major substitute exists for pregnancy test kits. Alternate testing methods like ultrasound require medical practitioner consultation.
Competitive rivalry: The market is dominated by top players and has high competitive rivalry. Players compete on pricing, innovation, accuracy, and brand.
Key Takeaways
The Global Digital Pregnancy Test Kits Market Size is expected to witness high growth, exhibiting CAGR of 4.9% over the forecast period, due to increasing women health awareness. The North America region is expected to dominate the market over the forecast period owing to increasing women workforce and rising awareness regarding early testing.
Regional analysis
North America is expected to hold major share in the global digital pregnancy test kits market due to growing women workforce population and higher healthcare spending. Asia Pacific is expected fastest growing region owing to improving access to healthcare facilities and increasing fertility rate in emerging countries like India and China.
Key players
Key players operating in the digital pregnancy test kits market include Church & Dwight Co., Inc., Swiss Precision Diagnostics GmbH, Procter & Gamble Co., and Abbott Laboratories. Church & Dwight and Procter & Gamble are amongst the top players due to their well-established brand names and wide distribution network.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
