May 21, 2024

Digestive Health Products Materials: Building Blocks of Gut Wellness

The digestive health products market has witnessed significant growth over the past few years owing to the rising awareness about gut health and its association with overall well-being. Probiotics formulation advancements have played a vital role in boosting the demand for products like yogurt drinks, fortified foods and supplements. The global digestive health products market involves products that aid digestion through targeted delivery of specific bacteria, prebiotics and digestive enzymes. These include yogurt, kefir, kimchi, kombucha, fermented/pickled vegetables, prebiotic fiber supplements, probiotic supplements and digestive enzymes. The Global digestive health products market is estimated to be valued at US$47.02 billion in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period from 2023 to 2030.

Key Takeaways

Key players operating in the digestive health products are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. These players account for a major share of the market.

The key opportunities in the digestive health products market include expansion in emerging economies, innovative new products, increased focus on gut health and shifting consumer preference towards probiotic rich foods.

Technological advancements like development of shelf-stable probiotic formulations, plant-based probiotic solutions and time-release coating for probiotics are helping expand the applications of probiotics. Advancements are also being made in developing symbiotic and postbiotic products.

Market Drivers
Growing awareness about gut-brain axis and role of microbiota in overall health and wellness is a key driver boosting demand for digestive health products. Rising prevalence of lifestyle diseases along with changing dietary patterns has increased focus on gut and digestive health. Growing vegan and vegetarian population preferring plant-based and fermented probiotic foods is another factor driving the market growth.
Current challenges in Digestive Health Products Market:
The digestive health products market is facing challenges like inconsistent quality of supplements and growing popularity of alternative therapies like yoga and meditation. Moreover, lack of awareness about importance of digestive health and proper digestion in developing regions is hindering market growth. High cost of natural and herbal digestive supplements also acts as a barrier, especially for price sensitive customers in low income nations.

SWOT Analysis
Strength: Wide product portfolio and innovations in probiotic strains provide better results. Growing health and wellness trend boosts demand.
Weakness: Customers still view digestive products as alternatives rather than necessity. Supply chain disruptions impacted availability during pandemic.
Opportunity: Emerging markets in Asia Pacific and Latin America yet to be tapped fully. Potential in customized solutions based on individual gut profiles.
Threats: Strong competition from other industries promoting gut health naturally. Customers may switch to other natural therapies in future.

Geographical regions with market concentration:
North America currently holds the highest share primarily due to busy schedules leading to digestive issues. Developed markets of Europe also account for major sales owing to growing elderly population susceptible to gut disorders.

Fastest growing region:
Asia Pacific region is poised to gain fastest during forecast period due to rising health awareness, growing disposable income and increasing digestive ailments caused by changing diets and lifestyles in nations like India and China. Several multi-national companies view Asia as lucrative market and are investing heavily in market awareness campaigns.

“*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it”