June 17, 2024

Digestive Health Products Market is Expected to be Flourished by Growth in Consumption of Probiotic Supplements

The global digestive health products market encompasses various products targeted towards improving and maintaining digestive health. Probiotic supplements dominate the market and are available in various forms including capsules, tablets, powder, liquid, and others. Probiotics are live microorganisms that when consumed in adequate amounts provide health benefits by improving gut microbial balance. Growing awareness about gut and digestive health has boosted the demand for probiotic supplements globally. Probiotic yogurt is another widely consumed product for supporting digestive function. Fermented dairy products containing live active probiotic cultures are gaining popularity due to their therapeutic applications. The global digestive health products Market is estimated to be valued at US$ 47.02 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Growing Health Consciousness – Changing lifestyle and eating habits have negatively impacted digestive health of many individuals. Growing health consciousness regarding gut well-being and preventive healthcare has driven the demand for digestive health products globally. Consumer awareness about therapeutic effects of probiotics in maintaining bowel regularity and immune function has propelled the probiotic supplements market.

Increasing Consumption of Probiotic Supplements – As highlighted in the heading, growth in consumption of probiotic supplements is expected to drive significant opportunities in the digestive health products market over the forecast period. Probiotic supplements offer various health benefits and their demand is growing rapidly driven by changing consumer preference for preventive healthcare and natural remedies.

Segment Analysis

The digestive health products market is dominated by the probiotic supplements segment. This segment accounted for a share of over 35% in 2023 owing to rising consumer awareness about gut health and the various health benefits offered by probiotic supplements such as immunity boost, digestive issues relief and weight management. Rising prevalence of lifestyle diseases has further increased the demand for probiotic supplements.

PEST Analysis

  • Political: There are no major political risks impacting the digestive health products market currently. However, stringent regulations associated with ingredients, labeling and marketing claims may pose challenges to industry players.
  • Economic: Rising income levels in developing economies have boosted consumer spending on health and wellness products. The trend towards preventive healthcare is also driving demand. However, inflationary pressures and economic uncertainties may impact growth.
  • Social: Growing health consciousness and focus on preventive care are major drivers. Social media promotions by brands and influencers have increased awareness about gut microbiome and digestive health. The trend towards herbal and natural products also benefits the market.
  • Technological: Leveraging advanced technologies, manufacturers are coming up with innovative formulation techniques to enhance the survival and delivery of probiotic bacteria. Technologies allowing tailored solutions based on individual needs will expand growth opportunities.

Key Takeaways

The global digestive health products market is expected to witness high growth driven by rising health awareness, lifestyle diseases and focus on gut health. Regionally, Asia Pacific holds the largest market share currently due to rising disposable incomes, health issues like IBS and increasing supplementation rates in countries like China, India and Japan. North America is another major region benefitting from high health consciousness.

Regional analysis
Asia Pacific accounts for around 35% value share led by China, India and Japan. Rapid economic development, urbanization and changing lifestyles have led to rising incidence of intestinal disorders. Diet diversification, growing food industry and supplementation rates are supporting regional growth.

Key players
Key players operating in the digestive health products market are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. These companies cater to growing demand through product innovation and focus on probiotic strains with proven health benefits.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it