March 1, 2024
Desktop Virtualization Market

Artificial Intelligence Technologies Projected To Boost The Growth Of Desktop Virtualization Market

Desktop virtualization allows provisioning of virtual desktops from centralized servers which users can access remotely through thin clients or other internet-enabled devices. This reduces costs associated with client-side hardware and deployment and maintenance of multiple operating systems on individual devices. It also enhances security through central management of data and applications. Users can access virtual desktops anywhere through any supported device. This provides flexibility and mobility.

The global Desktop Virtualization Market is estimated to be valued at US$ 12.3 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends gaining traction in the desktop virtualization market is increasing adoption of artificial intelligence (AI) technologies. AI is being incorporated in desktop virtualization solutions to enhance user experience. For example, AI-powered features such as predictive analytics, automated personalization, and dynamic resource allocation are being offered. This optimizes desktop virtualization performance. AI also enables features such as self-healing to fix desktop issues without manual intervention. Integration of AI is allowing solutions to emerge such as virtual desktop infrastructure (VDI) as a service with built-in intelligence. This is expected to propel the desktop virtualization market growth during the forecast period.

Porter’s Analysis

Threat of new entrants: The threat of new entrants into the desktop virtualization market is low due to already established players and high setup costs required, including the costs of acquiring licenses, infrastructure, and personnel training.

Bargaining power of buyers: The bargaining power of buyers in the desktop virtualization market is high due to the availability of various vendors providing similar solutions. Buyers can negotiate on price and demand additional services and functionalities.

Bargaining power of suppliers: Suppliers of virtual desktop infrastructure (VDI) have low bargaining power as there are many component and infrastructure suppliers in the market from whom end-users and technology providers can source.

Threat of new substitutes: The threat of substitutes is moderate as remote desktop protocols offer low-cost alternatives, while containerization is emerging as an alternative to virtual desktops.

Competitive rivalry: The desktop virtualization market is highly competitive with the presence of many global and regional players offering similar technology solutions.

Key Takeaways

The Global Desktop Virtualization Market Size is expected to witness high growth, exhibiting CAGR of 10.% over the forecast period, due to increasing adoption of virtual desktop infrastructure (VDI) solutions by SMBs and large enterprises for its benefits such as improved security and lower operational costs.

Regional analysis: North America dominated the global desktop virtualization market in 2023 with a share of over 35%, due to high technology adoption rates and presence of major vendors in the US. Asia Pacific is expected to be the fastest growing region, expanding at a CAGR of around 12% during the forecast period, owing to the rapidly growing IT sector and increasing investments by organizations in virtualization technologies in countries such as China and India.

Key players: Key players operating in the desktop virtualization market are Citrix systems (US), VMware (US), Microsoft (US), Cisco Systems (US), Oracle (US), IBM (US), Huawei (China), Kyndryl Holdings (US). Citrix Systems and VMware currently hold the largest market shares due to their rich portfolios of desktop virtualization solutions and global presence.


1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it