by Curling irons are hair care tools used to curl and wave hair by applying heat to it. They help in providing loose curls, deep waves and tight ringlets to hair. Curling irons heat up the hair cuticles allowing the hair to bend around the barrel without damaging it. The heated barrel forms smooth bends and curls that last for longer duration. There are different types and sizes of curling irons available in the market giving options to create various curl styles. Digital temperature controls allow users to select the exact heat setting suitable for their hair type minimizing heat damage. Some curling irons come with tourmaline ceramic or titanium plated barrels that emit negative ions to reduce frizz and flyaways, providing shinier curls. Their lightweight ergonomic designs make styling easier.
The global Curling Irons Market is estimated to be valued at US$ 750 million in 2023 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends boosting the curling irons market growth includes innovative product launches by key players. Manufacturers are focusing on developing advanced features in curling irons to attract more consumers. For instance, companies are introducing smart, app-controlled curling irons that can be programmed to achieve different styles. Sensors in these irons detect hair type and adjust the temperature accordingly for protecting hair from damage. Rising e-commerce retail sales and growing online product visibility are also favoring the market growth. Online platforms offer a wide assortment of curling irons from different brands at competitive prices with easy payment options and doorstep delivery convenience driving their sales over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low in the curling irons market due to the presence of established players and requirement of high initial investment for manufacturing.
Bargaining power of buyers: The bargaining power of buyers is moderate due to the availability of diverse product range at varying price points supplied by numerous established brands.
Bargaining power of suppliers: The bargaining power of suppliers is moderate owing to the availability of substitute raw materials and less differentiation in materials.
Threat of new substitutes: The threat of new substitutes is low as curling irons have well-established product usage and not many alternatives are available which can provide the same curling effect.
Competitive rivalry: The competitive rivalry is high among existing players due to the presence of numerous domestic and international brands offering similar product lines.
Key Takeaways
The Global Curling Irons Market Size is expected to witness high growth over the forecast period. North America region dominated the market in terms of revenue in 2023 owing to high disposable income and product awareness among consumers.
Regional analysis: North America region accounted for the largest share of over 35% of the global curling irons market in 2023 due to rising fashion and beauty consciousness and developed retail landscape in the US and Canada. Asia Pacific is expected to grow at a fastest pace during the forecast period.
Key players: Key players operating in the curling irons market are Conair LLC, Helen of Troy Limited, Curlingiron.org, VS Sassoon, Remington Products, Panasonic Corporation, T3 Micro Inc., Ikoo Professional Tools, Izutech Co. Ltd., BaByliss, Koninklijke Philips N.V, IKOO Professional Tools Company Limited.
