by Commercial printing is the production of publications or marketing collaterals on digital presses or offset lithography printing presses. The commercial printing industry produces printed products for end-use applications across advertising, publishing, packaging and various other industrial applications. With the rising demand for flexographic and digital printing from sectors like advertisement and packaging, the global commercial printing market is witnessing tremendous growth opportunities. The global commercial printing market is estimated to be valued at US$ 451.98 Billion in 2023 and is expected to exhibit a CAGR of 1.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends driving growth in the commercial printing market is the rising demand for short-run digital printing. With improvements in digital printing technologies, commercial printers are now able to economically print in very short runs without incurring huge setup costs. This allows companies to customize their marketing collaterals according to different customer segments. Additionally, digital presses now offer offset-rival quality outputs and functionalities like variable data printing which is fueling their adoption in the commercial printing industry. Another major trend is the increasing demand for sustainable and eco-friendly printing solutions. Several commercial printers are investing in technologies like vegetable-based inks, FSC certified papers and smarter waste management systems to meet the sustainability requirements of print buyers. Sustainable commercial printing is expected to be a key growth area over the coming years.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the commercial printing industry requires large capital investments in equipment and infrastructure. However, the availability of low-cost digital printing options has lowered the entry barriers.
Bargaining power of buyers: The bargaining power of buyers is high given the fragmented nature of the industry with a large number of buyers and printers. Buyers can negotiate on price and demand high-quality services.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are multiple raw material suppliers for paper, ink, plates etc. However, the dependence on few equipment manufacturers exerts some influence.
Threat of new substitutes: The threat of new substitutes is high due to the emergence of various digital avenues like online marketing and social media for promotions. Traditional methods face competition from these digital mediums.
Competitive rivalry: The competitive rivalry is high among commercial printers to win clients and market share. Players compete on price, quality, services, and sustainability.
Key Takeaways
The global Commercial Printing Market Demand is expected to witness steady.
Regional analysis: North America is expected to dominate the commercial printing market during the forecast period. This is attributed to the presence of major printing companies and the growing demand for marketing collaterals from various end-use industries in the region. Asia Pacific is anticipated to grow at the fastest pace owing to increasing industrialization, expanding SME sector, and rising disposable incomes in developing countries such as China and India.
Key players: Key players operating in the Commercial Printing market are ACME Printing, Cenveo Corporation, R.R. Donnelley & Sons, Vistaprint (CIM PRESS PLC), and Toppan Co Limited. These players are focused on enhancing their digital capabilities and sustainability practices to cater to the changing industry demands. Commercial printers are investing in advanced technologies like high-speed inkjet web presses to strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
