by The global Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cold pressed juice is prepared by slowly pressing whole fruits and vegetables at low temperatures without applying any heat. This process helps retain maximum nutrients, vitamins, minerals and enzymes present in raw fruits and vegetables. Cold pressed juices offer numerous health benefits such as immune boosting, anti-aging properties, cleansing and detoxifying the body. The demand for healthy, nutritious and convenient beverages is rising among health-conscious consumers. As cold pressed juices are rich in phytonutrients, antioxidants and minerals, their consumption is linked to various health advantages including lowered risks of chronic diseases. The convenience of cold pressed juices in the form of cartons and bottles makes them an ideal choice for on-the-go consumption. Their wide availability across retail channels such as supermarkets, convenience stores and online is fueling the market growth.
Market key trends:
The cold pressed juice market is driven by the following key trends:
Rising health consciousness: The increasing awareness about the importance of nutrition and fitness among consumers is prompting them to include healthier beverages in their diet. Cold pressed juices are gaining prominence due to their natural and chemical-free production process along with abundant health benefits.
Innovation and new product launches: Key players are innovating their product offerings by introducing new flavors, combinations and formats to meet the evolving taste preferences. For example, shelf-stable, low-sugar and protein-fortified cold pressed juices cater to the specific needs of health-focused consumers.
Popularity of clean label and organic juices: The trend of clean eating is encouraging consumers to opt for juices made from organic, non-GMO and gluten-free ingredients without any additives or preservatives. This is fueling the demand for organic and clean label cold pressed juices.
Growth in online retail: Increased internet and smartphone penetration is boosting the sales of cold pressed juices through various e-commerce websites and brand-owned platforms. The online platforms offer convenience in terms of home delivery of juices along with choice of flavors, pack types and discounts.
Porter’s Analysis
Threat of new entrants: The cold pressed juice market requires high capital investment for cold pressing equipment, warehouses, and distribution channels. This acts as a barrier for new players.
Bargaining power of buyers: The presence of many established brands gives buyers variety and bargaining power in the market. They can choose from different brands based on price, quality, and nutritional benefits.
Bargaining power of suppliers: There are many suppliers of fruits and vegetables which are used to make cold pressed juices. This reduces their bargaining power.
Threat of new substitutes: Alternatives like homemade juices, blender juices, carbonated drinks pose threat. But cold pressed juices are considered healthier with no added sugar or preservatives.
Competitive rivalry: The market is dominated by large players. They invest heavily in marketing, promotions and new product launches to gain market share.
Key Takeaways
The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing health consciousness among consumers. Cold pressed juices are considered healthier and more nutritious than other juice alternatives as they retain more vitamins, minerals and enzymes due to the low heat processing involved.
Regional analysis: North America dominated the market in 2023, accounting for over 35% share. Rising awareness about nutritional benefits of cold pressed juices through social media campaigns and influencer marketing is driving the market. Asia Pacific is expected to be the fastest growing region, witnessing a CAGR of 14% during the forecast period due to growing health and wellness trends in countries like India and China.
Key players: Key players operating in the cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. PepsiCo Inc. leads the market with its brands like Naked and Lifewater, catering to health-conscious consumers. Suja Life, LLC specializes in organic cold pressed juices with no added sugar.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
