by The global Cat Litter Market is estimated to be valued at US$ 4.97 Bn in 2023 and is expected to exhibit a CAGR of 5.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cat litter is a substance used as an absorbent material inside litter boxes or trays for house cats. It absorbs moisture from animal’s urine and feces. Common types of cat litter include clay, silica gel or any other low dust formulas. While clay litter is the most popular, there are alternatives such as clumping (bentonite clay), silica gel or recycled paper that have better odor control and ease of use advantages. The cat litter market has benefitted from increasing pet ownership in developed countries.
Market key trends:
One of the key trends in the cat litter market is the rising demand for organic and natural litters. Consumers are increasingly looking for environmentally friendly and sustainable cat litter options that are free from harmful chemicals. As a result, manufacturers are offering litters made from plant-based materials, natural minerals and even paper pellets. Increased focus on pet health and wellness has also led to the introduction of litters containing essential oils, baking soda and activated charcoal that help absorb odors better and reduce infections. Another notable trend is the availability of different litter textures catering to individual pet needs. Options range from fine to clumping to large granules for easier clean up.
Porter’s Analysis
Threat of new entrants: The cat litter market has moderate threat of new entrants due to high capital requirement needed to manufacture cat litter.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of various branded and generic cat litter options.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to requirement of raw materials like clay, silica, plant fibers etc. for manufacturing cat litter.
Threat of new substitutes: Threat from substitutes is low as there are limited alternatives available for cat litter.
Competitive rivalry: The cat litter market experiences high competitive rivalry due to presence of global and domestic players.
Key Takeaways
The Global Cat Litter Market Share is expected to witness high growth, exhibiting CAGR of 5.4% over the forecast period, due to increasing pet ownership and humanization of pets.
Regional analysis
North America dominates the global cat litter market and is expected to continue its dominance over the forecast period. High pet adoption rates along with significant per capita pet care expenditure drives the regional market. Asia Pacific exhibits fastest growth in the cat litter market owing to changing lifestyles, increasing income and western influence in the region.
Key players
Key players operating in the cat litter market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elseyâ€TMs, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet. Mars Inc. and Nestle SA (Purina) are the global leaders in cat litter market.
