by The global Canned Alcoholic Beverages Market is estimated to be valued at US$6.11 billion in 2022 and is expected to exhibit a CAGR of 13.8% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Canned alcoholic beverages refer to pre-packaged alcoholic drinks that are sealed in cans. These beverages offer several advantages such as convenience, portability, and extended shelf life. The increasing consumer preference for convenient packaging solutions and the rising demand for ready-to-drink beverages are driving the growth of the Canned Alcoholic Beverages Market. These products cater to the changing consumer lifestyles and provide a convenient on-the-go option for enjoying alcoholic beverages.
Market Key Trends:
One of the key trends in the Canned Alcoholic Beverages Market is the growing popularity of ready-to-drink cocktails. Ready-to-drink cocktails are pre-mixed alcoholic beverages that are packaged in cans, making them easy to consume anywhere. These cocktails eliminate the need for consumers to buy multiple ingredients and spend time in preparation. The rising demand for cocktails in social gatherings and parties is fueling the growth of the ready-to-drink segment in the Canned Alcoholic Beverages Market. Manufacturers are also launching a variety of flavors and innovative packaging designs to attract consumers. This trend is expected to continue driving the growth of the Canned Alcoholic Beverages Market during the forecast period.
PEST Analysis:
Political: The political environment plays a significant role in the Canned Alcoholic Beverages Market. Regulatory policies and government regulations related to alcohol production, distribution, and marketing can impact the growth of the market. Political stability in key markets can provide a conducive environment for the expansion of the market.
Economic: The economic factors influencing the Canned Alcoholic Beverages Market include disposable income levels, consumer spending patterns, and economic growth. The rise in disposable income among consumers is expected to drive the demand for premium and luxury canned alcoholic beverages. Additionally, economic growth in emerging markets has created new opportunities for market expansion.
Social: Social factors such as changing consumer preferences, lifestyles, and cultural norms influence the demand for canned alcoholic beverages. Increasing social acceptance of canned alcoholic beverages among younger demographics and the rising popularity of convenience-driven products are expected to fuel market growth. Furthermore, the growing trend of premiumization and the demand for innovative flavors are shaping consumer behavior in this market.
Technological: Technological advancements in packaging, such as the development of eco-friendly and recyclable materials, are benefiting the Canned Alcoholic Beverages Market. Innovations in can design and sealing techniques are enhancing product shelf life and maintaining beverage quality. Furthermore, digital marketing strategies and e-commerce platforms are helping manufacturers reach a wider consumer base.
Key Takeaways:
The Global Canned Alcoholic Beverages Market Demand is expected to witness high growth, exhibiting a Compound Annual Growth Rate (CAGR) Of 13.8% over the forecast period (2023-2030). This growth can be attributed to increasing consumer demand for convenient and ready-to-drink alcoholic beverages, coupled with the rising popularity of outdoor recreational activities and events where canned beverages are preferred.
In terms of regional analysis, North America is forecasted to be the fastest-growing and dominating region in the Canned Alcoholic Beverages Market. The region’s strong consumer base, high disposable income, and increasing demand for innovative and premium alcoholic beverages contribute to its market dominance. Asia Pacific is also expected to experience significant growth due to the rising middle-class population, changing consumer preferences, and urbanization.
Key players operating in the Canned Alcoholic Beverages Market include Diageo plc, Brown-Forman, Pernod Ricard, Bacardi Limited, Suntory Holdings Limited, Asahi Group Holdings, Ltd., Anheuser-Busch InBev, E. & J. Gallo Winery, Constellation Brands, Inc., Treasury Wine Estates, Barefoot Cellars, and Kona Brewing Co. These key players have a strong market presence and are investing in product innovation, marketing strategies, and mergers and acquisitions to enhance their market position and cater to evolving consumer demands.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.
