by The breathable mesh running shoes market is gaining traction due to growing popularity of breathable and lightweight footwear. Endurance athletes and fitness enthusiasts increasingly prefer shoes manufactured using mesh and synthetic materials that allow feet to breathe during exertion.
Running shoes have evolved from heavy leather boots to light designs incorporating mesh and breathable fabrics. Breathable Mesh Running Shoes Market Demand securely cushion feet while regulating temperature and moisture. Mesh uppers conform to foot shapes for natural movement. Reinforced arch support and molded soles provide traction and shock absorption on paved surfaces. Rigid yet flexible outsoles stabilize ankles during high-impact activities like sprints and hill climbs.
The Global Breathable Mesh Running Shoes Market is estimated to be valued at US$ 1.70 Bn in 2024 and is expected to exhibit a CAGR of 6.4% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the breathable mesh running shoes market are Nike, Adidas, Brooks, Saucony, New Balance, Asics, Hoka One, Mizuno, Puma, Under Armour, Altra, On Running, Salomon, Keen, Reebok, Inov-8, Topo Athletic, and Skechers.
Growing participation in recreational running and marathon events is fueling demand for high-performance, breathable running footwear. Mesh uppers facilitate air circulation to keep feet dry during extended outdoor workouts.
Major footwear brands are expanding their reach into emerging Asian markets through e-commerce platforms and partnerships with local retailers. China in particular presents vast opportunities owing to rapidly growing enthusiasm for fitness activities and sportswear fashion.
Market Key Trends
One key trend gaining traction is the use of engineered mesh fabrics infused with moisture-wicking and thermoregulating properties. Advanced meshes regulate interior temperatures and disperse sweat across wide surface areas for quick evaporation. Some fabrics contain antimicrobial properties to inhibit odor development. Footwear designers leverage these technical textiles to develop lightweight, breathable products suited for warm weather running.
Porter’s Analysis
Threat of new entrants: New brands will face challenges to attain necessary scale and acquire customers. Significant capital investment required to build brand loyalty and manufacturing infrastructure.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitute products. However, brand conscious buyers have more loyalty towards select brands.
Bargaining power of suppliers: Few global players control the market and original brand manufacturers face challenge to negotiate costs. Suppliers integrated across the value chain enjoy more power.
Threat of new substitutes: Alternate running shoes with mesh fabric or lightweight materials pose minimal threat as customer consideration includes performance, style and brand preference.
Competitive rivalry: Intense competition among leading brands to launch new products and designs to improve performance and customer appeal. Pricing also remains a critical factor.
Geographical regions of concentration
North America accounts for the largest share in the Breathable Mesh Running Shoes Market Regional Analysis , both in terms of value and volume. This is attributable to higher consumer spending on specialty athletic shoes and presence of leading brands. Growing popularity of jogging and running as fitness activities also propels demand.
Fastest growing region
Asia Pacific region is poised to be the fastest growing market during the forecast period. Improving living standards, rising health consciousness and expanding middle class population contribute to the increasing expenditure on sports and fitness products. Proliferation of specialty retail stores additionally supports sales across major countries such as China, India and Japan.
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
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