April 20, 2024
Asia Pacific Cycling Wear

Asia Pacific Cycling Wear Industry: On A Rapid Growth Trajectory

The cycling industry has seen tremendous growth across the Asia Pacific region over the past decade. As cycling becomes increasingly popular for both leisure and commuting purposes, the demand for high-quality cycling wear and accessories has surged. Let’s take a deeper look at the key trends and developments shaping the cycling wear industry across Asia Pacific.

Rise of domestic brands

While international brands like Giro, Castelli and Assos have established a strong presence in the region for years, domestic cycling brands have emerged as serious competitors in recent times. Homegrown brands understand the specific cultural and climatic needs of local cyclists better. Some leading domestic brands that have come up include India’s Aerobic and TracknTrail, Indonesia’s Proviz Sports, and Singapore/Malaysia’s 900 Degree. These brands offer affordable yet well-designed apparel and gear tailored for the tropical weather conditions in Southeast Asia. The growing popularity of domestic brands indicates a maturing local cycling culture and industry.

Multichannel distribution strategies

E-commerce has revolutionized how cycling products are purchased and delivered across vast nations like China, India and Australia. Leading brands have successfully leveraged multiple online and offline channels to meet demand from both urban and rural cyclists. Omnichannel approaches integrating flagship stores, partner showrooms, online stores and mobile apps are becoming the norm. For instance, India’s Army Navy launched an ambitious partnership program enlisting top cycle shops as franchises to strengthen its brick-and-mortar presence beyond metro cities. Meanwhile, Malaysian brand 900 Degree drives 70% of its sales through social media and an innovative partnership with Lazada for pan-Asian deliveries. The future of Asia Pacific cycling retail clearly belongs to adaptable multichannel distribution models.

Focus on performance and breathability

Tropical weather conditions across much of Asia Pacific Cycling Wear present unique challenges for apparel designers – high humidity, high temperatures and often erratic downpours. This has driven local brands to focus on engineering breathable, quick-dry fabrics and moisture-wicking materials. Many have even developed specialized fabrics from natural ingredients like coconut fiber to suit the climatic needs better than traditional synthetics. International brands are also localizing their fabrics – for example, Australian brand Kalfi uses lightweight nylon backed with charcoal cotton only for the Asian market. The emphasis on breathability and performance fabrics tailored for warmer conditions will keep growing stronger.

Customization and self-expression

A new generation of urban cyclists across youthful populations in China, India, Indonesia and Vietnam see cycling not just as transportation but also as a means of self-expression. This has fueled demand for customizable cycling apparel, one-of-a-kind graphic prints on jerseys and accessories reflecting regional tastes. Companies are leveraging digital printing, made-to-order and modular concepts to deliver hyper-personalized products. Pioneering this trend is Singapore’s Palo Alto which allows customers to design unique skins and graphics for their jerseys and bags on the company website. Localization of designs with cultural motifs and languages has also struck a chord with ethnic pride among cyclists in places like Malaysia and Philippines. Customization is revolutionizing the Asian cycling wear experience.

Sustainability and eco-friendly initiatives

As environmental consciousness grows, many Asia Pacific brands are proactively addressing sustainability. Phat Alpaca produces bamboo and organic cotton apparel in Indonesia with fair sourcing from local artisans. Taiwan’s Daily Dirt Bike Club features cutting designs made using recycled plastic bottles. Australia’s Kalfi uses recycled polyester and emphasizes sustainability practices in production. Even mass brands like Decathlon have launched affordable eco-lines made of recycled plastics in response to market demand. Some innovative startups like Philippines’ Outline are creating cycling caps from pineapple leaf fibers as a garbage-to-gold story. Sustainability will become a crucial differentiating factor for brands as young Asian cyclists increasingly preference purpose-driven products and companies.

In conclusion, cycling has emerged as one of the fastest growing participatory sports across the diverse Asia Pacific region. This has presented both opportunities and challenges for local cycling wear brands as well as international giants seeking inroads. Through innovation, localization initiatives and embracing digital transformation; the region’s cycling fashion industry is well set for exponential growth and global prominence in the years to come.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.