March 1, 2024
Asia Pacific Broadcasting Equipment Market

Increasing Adoption Of Digital Broadcasting To Stimulate Growth Of Asia Pacific Broadcasting Equipment Market

The global Asia Pacific Broadcasting Equipment Market is estimated to be valued at US$ 4040.14 million in 2023 and is expected to exhibit a CAGR of 8.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The Asia Pacific broadcasting equipment market comprise of various devices and equipment that are used by broadcasting organizations and television channels for gathering, editing and distribution of audio-visual content. Some major products in the market includes video servers, encoders, switches, amplifiers, routers, transmitters, multiplexers and antenna systems. These equipment help broadcasters to transmit television and radio programs over terrestrial, cable, satellite signals and internet networks. They provide broadcasters with opportunities for content monetization, better programming options as well as reach to mass audiences.

Market key trends:

One of the key trend in the Asia Pacific broadcasting equipment market is the growing adoption of digital broadcasting technology. Countries in the region are transitioning from analog to digital platforms to improve coverage, video and audio quality. Digital broadcasting allows integration of value-added multimedia and data services along with standard audio and video content. It also enables emergence of new business models for broadcasters and content providers. According to estimates, over 80% of households in major Asia Pacific countries will have access to digital television by 2025. This rapid digitization is expected to drive the demand for advanced broadcasting solutions including video servers, transmitters and multiplexing equipment in the coming years. Other trends include growing mobile TV services and omni screen consumption of content on various connected devices.

Porter’s Analysis

Threat of new entrants: The Asia Pacific broadcasting equipment market has moderate threat of new entrants due to high capital requirements for infrastructure setup and presence of established players.

Bargaining power of buyers: Buyers have moderate bargaining power due to availability of alternate equipment providers and undifferentiated products.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power due presence of numerous component suppliers.

Threat of new substitutes: Threat of substitutes is low as broadcasting equipment has limited substitutes.

Competitive rivalry: The market witnesses high competition.

Key Takeaways

The Asia Pacific Broadcasting Equipment Market Size is expected to witness high growth, exhibiting CAGR of 8.6% over the forecast period 2023 to 2030, due to increasing digitization of cable TV and linear TV broadcasting. The market size for 2023 is US$ 4040.14 Mn.

Regional analysis

The Asia Pacific region dominates the broadcasting equipment market share due to growth in media and entertainment industry and presence of key players in the region. Countries such as China, India and Japan are expected to offer significant growth opportunities owing to rising infrastructure development and adoption of new technologies.

Key players

Key players operating in the Asia Pacific broadcasting equipment market are Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada. Media Excel Inc. specializes in high quality media transport over any network or internet protocol based infrastructure.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it