June 18, 2024
Antibacterial Washcloth Market

Antibacterial Washcloth Market surges on hospital infection worries

Antibacterial washcloths are washing materials made from textiles containing antibacterial agents that help kill or inhibit the growth of bacteria and microorganisms. Antibacterial washcloths are widely used in hospitals, clinics, and nursing homes to prevent the spread of hospital acquired infections also known as nosocomial infections.

The global antibacterial washcloth market is estimated to be valued at US$ 368.7 Mn in 2024 and is expected to exhibit a CAGR of 6.4% over the forecast period from 2024 to 2031.

The rising incidence of hospital-acquired infections and increased focus on patient care and safety are expected to offer lucrative growth opportunities to players in the Antibacterial Washcloth Market Size. Technological advancements, such as introduction of washcloths made from materials like silver fibers that have advanced antibacterial properties are anticipated to drive the growth of the market during the forecast period.

Key Takeaways

Key players operating in the antibacterial washcloth market are Stryker, Microban International, Mizu Towel, Carewell, Berk International, LLC, Medline Industries, TIDI Products, LLC., Clinicept Healthcare Ltd., Reynard Health Supplies, GAMA Healthcare Australia Pty Ltd, Save Rite Medical, Pattern Brands LLC., Suzhou Tek Silver Fiber Technology Co.,Ltd, and Wuxi Ivy Textile Co., Ltd, OURA.

Market drivers

The key driver propelling the growth of the antibacterial washcloth market is the rising prevalence of hospital acquired infections. According to the Centers for Disease Control and Prevention, over 700,000 patients in the US acquire an infection while receiving treatment in hospitals each year, leading to around 75,000 deaths. The implementation of stringent regulations regarding hygienic patient care and increasing focus on minimizing healthcare associated infections is also fueling the demand for antibacterial washcloths. Rising healthcare expenditure per capita coupled with growth of the healthcare industry globally is further expected to boost the antibacterial washcloth market during the forecast period.

Challenges in Antibacterial Washcloth Market

The key challenges faced by the antibacterial washcloth market are rising costs of raw materials and lack of standardization. Cotton and bamboo are commonly used materials for making antibacterial washcloths. However, prices of these raw materials are fluctuating continuously due to various factors like poor harvest, higher demand, and speculation. This negatively impacts the profit margins of washcloth manufacturers.

Moreover, there are no international standards regulating the antibacterial properties, safety, and effectiveness of these washcloths. Different countries and regions have their own testing protocols. This leads to confusion among consumers and compromise on the quality of washcloths in some cases. Establishing global standards can help address this challenge.

SWOT Analysis

Strength: Washcloths made using bamboo and cotton are eco-friendly and gentle on sensitive skin. They retain antibacterial properties even after multiple washes.
Weakness: Higher costs than regular washcloths limit their adoption. Some natural fabrics lose softness with frequent use.
Opportunity: Growing awareness about hygiene and health benefits is driving the demand. New fabrics and finishes can tap the vast untapped rural market.
Threats: Intense competition from substitute products like antibacterial soaps/sanitizers. Economic slowdowns can reduce disposable incomes.

Geographical Regions
North America accounts for the largest share in the antibacterial washcloth market in terms of value due to high living standards and hygiene awareness. The United States is the major revenue generator.

Asia Pacific is expected to record the fastest growth during the forecast period owing to improving economic conditions, rising medical tourism, and expanding middle-class population in countries such as India, China, and Indonesia. Rapid urbanization is augmenting the sales in the region.

Antibacterial Washcloth Market is dominated by hospitals and clinics segment under end-use. Increasing incidence of hospital-acquired infections (HAIs) is driving the demand from healthcare facilities.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it