June 25, 2024
Anionic Surfactants Market

Growing Demand From Homecare Products To Boost The Growth Of The Global Anionic Surfactants Market

Market Overview:

The global Anionic Surfactants Market is estimated to be valued at US$ 20.94 Bn in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Anionic surfactants are organic compounds that possess hydrophilic as well as hydrophobic groups and have negatively charged hydrophilic ends. They help reduce the surface tension between two liquids or between a liquid and a solid. Anionic surfactants find wide application in homecare products such as laundry detergents, dishwashing liquids, etc. due their excellent wetting, foaming and detergency properties. They efficiently remove dirt, grease and stains. Growth in homecare industry and increasing consumer spending on personal hygiene products is expected to drive the demand for anionic surfactants over the forecast period.

Market key trends:

One of the key trends observed in the anionic surfactants market is the growing demand for bio-based anionic surfactants. Conventional petroleum-derived surfactants pose environmental risks. Therefore, manufacturers are increasingly focusing on developing bio-based anionic surfactants from natural and renewable resources like coconut, palm kernel and rapeseed oil. These bio-based surfactants have lower environmental impact and also comply with stringent regulatory norms. Their adoption is expected to increase significantly in homecare and personal care applications in the coming years.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate given the significant capital required to establish manufacturing facilities and gain brand recognition in this market.

Bargaining power of buyers: The bargaining power of buyers is high. There are many established brands for buyers to choose from, giving them higher negotiating power.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. While suppliers of key raw materials have some market dominance, demand for anionic surfactants remains steady.

Threat of new substitutes: The threat of substitutes is low as anionic surfactants are widely used across industries and there are limited replacements for their performance.

Competitive rivalry: Competition is high among the top players to sustain or gain market share.

Key Takeaways

The Global Anionic Surfactants Market Size is expected to witness high growth, exhibiting CAGR of 4.2% over the forecast period, due to increasing demand from industries like home care, personal care, oil & gas, construction. The market size for Anionic Surfactants is estimated to reach US$ 20.94 Bn by 2023.

The Asia Pacific region dominates the global Anionic Surfactants market, accounting for around 40% of the overall demand, led by China, India, and other developing Asian countries. This can be attributed to strong demand from industries like home care, personal care, construction etc. in the region. North America and Europe are other major consumers of Anionic Surfactants.

Key players operating in the Anionic Surfactants market are AkzoNobel (Netherlands), BASF (Germany), Clariant (Switzerland), DowDuPont (US), and Evonik (Germany). AkzoNobel and BASF leads the market with their product portfolio and global presence across regions.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it