December 23, 2025

What is an SEO expert? Google Search Central Documentation

In addition to linking to your homepage in social media profiles, you should also be regularly sharing your blog posts with your feed. This earns you referral traffic, and the more eyes on a post, the higher the chances of generating backlinks. Using an SEO digital marketing strategy, you can rank well in search results and attract more organic (free) traffic to your site, meaning people find and click on your content without paid ads.

what is seo

This ensures that users searching for your product, service, or topic will click on your site rather than competitors. Search engine optimization (SEO) is a key part of any successful online marketing strategy. Learn more about what SEO is, how to learn it, and the role it plays in increasing your website’s visibility. Medo specializes in writing for the digital space to garner social media BHS Links attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on. By aligning headings with your content’s structure and incorporating relevant keywords, you enhance the likelihood of ranking higher in search results.

what is seo

The Acquisition reports in Google Analytics will show you:

Search engines like Google send out crawlers, also called robots or spiders, to collect information on every website they come across. The crawlers follow the various links from one website to another and catalog identifiers such as text, URL, and title tags to discern the focus of every page. Then, they take that information back to Google, which evaluates it and ranks the website in an internal index based on quality and quantity. Over the last few decades, the way businesses market their products and advertise their services has evolved rapidly.

What is local SEO? A complete local SEO guide for businesses

what is seo

Thus, joining relevant groups and creating content related to specific topics works in your favor. In addition to the number of relevant connections, endorsements for skills and written recommendations highlight your authority and improve your reputation. While it isn’t technically SEO, it still has a positive influence on your search ranking.

what is seo

Factors Affecting SEO Negatively

  • With our proven methods, you can expect improved visibility, increased website engagement, and higher conversion rates, positioning your business as a dominant local force.
  • I’m Anil Agarwal, a passionate SEO expert and the founder of BloggersPassion, a leading digital marketing blog, attracting over 100,000 visitors monthly.
  • All the same, these three types of SEO complement rather than compete with each other.
  • In the 2nd chapter of this SEO guide, you will learn what are search engines, how they work and what are the most important SEO ranking factors in Google.

Once you have 10 keywords jotted down, you’re ready for step #2. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest. Hope you understand what SEO means and all the SEO basics you need to implement for better results in search engines.

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