by The under eye serum market has witnessed significant growth over the past few years owing to numerous advantages offered by such products. Under eye serums are designed to target specific skin concerns like dark circles, puffiness, fine lines and wrinkles around the eye area. They contain ingredients like caffeine, hyaluronic acid, vitamins and peptides that help in brightening, tightening and firming of under-eye skin. The delicate skin around the eyes is prone to early signs of aging due to constant exposure, making under eye serums a necessity.
The global under eye serum market is estimated to be valued at US$ 4.15 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players operating in the under eye serum market include Avella Specialty Pharmacy, Central Admixture Pharmacy Services, Fagron, Fresenius Kabi AG, PharMEDium Services, Institutional Pharmacy Solutions, Cantrell Drug Company,Triangle Compounding Pharmacies, Lorraine’s Pharmacy, Rx3 Compounding Pharmacy ,B Braun Melsungen AG, Clinigen Group PLC, QuVa Pharma, ITC Compounding Pharmacy, and Advanced Pharmacy.
Key opportunities: Rising online retail of beauty and personal care products along with campaigns promoting benefits of Under Eye Serum Market Size on social media is creating lucrative opportunities for players in the market.
Global expansion: Leading providers are focusing on expansions across Asia Pacific and Latin America to tap the growing base of young consumers with increasing spending on premium anti-aging products.
Market Drivers: Increasing influence of social media on millennials and generation z along with ever-evolving beauty standards are driving consumers to adopt anti-aging solutions at a young age. This is a key factor fueling demand for under eye serums globally.
PEST Analysis
Political: The cosmetics industry, including Under Eye Serum Market Size And Trends is regulated by various agencies to ensure product safety and quality. Regulations may impact formulation, ingredients used, and marketing claims allowed.
Economic: Consumer spending on personal care products, including skin care, is rising with higher disposable incomes worldwide. Growth in aging populations is driving increased demand for anti-aging products targeting under eye bags, lines, and dark circles.
Social: Consumers are increasingly concerned with their appearance and the signs of aging. Younger consumers also want to delay visible aging. Social media worsens beauty standards and drives the demand for concealers of under eye issues.
Technological: Advanced ingredients, encapsulation technologies, and smart delivery systems allow deeper penetration and effectiveness of under eye serums. Portable cooling applicators provide a soothing experience.
The North America region currently dominates the under eye serum market in terms of value share. With high per capita incomes and skincare expenditures, the US and Canada drive maximum sales. Consumers actively seek anti-aging solutions at younger ages here.
The Asia Pacific region is projected to experience the fastest growth during the forecast period. Rising living standards, expanding middle class, and growing awareness about beauty and skin care are fueling the demand. China and India are emerging as highly lucrative markets.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it
About Author - Ravina Pandya
Ravina Pandya,a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile
