by Facial tissue, also known as tissue or Kleenex, are lightweight paper or nonwoven fabrics that are used to wipe or blow nasal discharges, for eye cleaning, and other cosmetic applications. Facial tissues are used extensively in healthcare facilities, offices, homes, and other commercial establishments. The demand for facial tissues has grown significantly due to rising awareness about hygiene and sanitation. Facial tissues help reduce the spread of infectious diseases as they are disposable and prevent cross-contamination. These tissues are easily portable and offer convenience to users while maintaining hygiene. The global facial tissue market is increasingly shifting towards nonwoven facial tissues as they are softer, stronger, and more absorbent than paper tissues.
The global Facial Tissue Market is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the facial tissue market size is the increasing demand for organic and eco-friendly tissues. Consumers are becoming more environmentally conscious and prefer tissues that are made from sustainably sourced or recycled fibers. Companies are responding to this demand by introducing tissue brands with organic certification that are chlorine-free, de-inked, and ensure zero deforestation. Another notable trend is the launch of premium and designer facial tissues. Leading players are focusing on product innovation and offering designer packs or gift sets with embellishments and fragrances to appeal to high-income customers. This premiumization strategy has increased competition and profit margins in the industry. Multipacks containing different tissue types and sheet counts catering to diverse needs are also gaining traction in the market.
Porter’s Analysis
Threat of new entrants: The facial tissue market has moderate threat of new entrants due to high capital investments required for manufacturing facilities and distribution network.
Bargaining power of buyers: The bargaining power of buyers is high as facial tissue is a daily consumable product with numerous established brands.
Bargaining power of suppliers: The bargaining power of suppliers is moderate due to availability of substitute raw materials.
Threat of new substitutes: The threat of new substitutes is low as facial tissue has no close substitute and meets unique demand of on-the-go hygiene.
Competitive rivalry: The market is dominated by few global players and competition is high based on price, brand, quality and innovation.
Key Takeaways
The global facial tissue market is expected to witness high growth over the forecast period. Regional analysis comprises- North America represents the largest regional market for facial tissue followed by Asia Pacific and Europe. Key players operating in the facial tissue market are Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, Unicharm. Key players focus on expanding production and distribution facilities to emerge as leading players and cater demands of rising population. Increased production of private label brands by retailers to gain higher profit margins is observed trend.
The facial tissue market is dominated by North America region. Countries like United States and Canada represents major market share due to high living standards and high per capita consumption. Asia Pacific region is expected to exhibit highest growth in the forecast period majorly driven by China and India. Improving living standards and huge population in Asia Pacific countries will support growth.
Key players operating in the facial tissue market are Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, Unicharm. Key players focus on expanding production and distribution facilities to emerge as leading players and cater demands of rising population. Increased production of private label brands by retailers to gain higher profit margins is observed trend.
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.
