October 11, 2025

13 Essential On-Page SEO Factors You Need To Know

If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches.

on-page seo

Geographic modifiers in URLs

on-page seo

If the person has to close your pop-up to read/scroll your content – the pop-up is intrusive and must be disabled. Having a responsive, mobile-friendly site is a must if you want to rank. In 2015 Google began to penalise sites which aren’t mobile friendly.

  • In the next sections, we’ll talk about the other on-page optimizations your pages need, as well as naming and organizing your content.
  • Structured Data markup is a form of metadata that helps search engines understand what the page is about.
  • Now it’s time to optimize your content using a handful of tested on-page SEO techniques.
  • A mobile-friendly design ensures your site works well on any device.

Tell the tool where the link within the guest post will be pointing. You’ll receive a report highlighting your most relevant links and identify your irrelevant links. Submit the links that are pointing to your website that SEO Anomaly you want to check.

on-page seo

Make Sure Your Pages Are Mobile-Friendly

Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness. Following these principles will give you confidence that your content meets Google’s quality and relevancy standards. At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months.

on-page seo

Make your URLs SEO-friendly

on-page seo

This helps establish you as a thought leader…but only if people find your content. For new post creation, provide us your primary keyword and the general topic you want to cover. We will verify that the provided keyword is appropriate for informational content and refine the topic accordingly.

SEO is not about finding one keyword and stuffing it everywhere possible. Yet, it is a common practice to pick one focus keyword and use it in the main on-page elements such as title tag, headings, text and anchor texts. If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant. Prices for on-page SEO services depend on several factors, including your SEO agency, SEO strategy, and more. On average, on-page SEO services cost $1500 to $5000 per month.

Voice search is one of the most underrated opportunities in SEO right now – especially for local businesses. Which means you can systematically improve your content to exactly match what Google wants to see. It has a massive impact on your page load speeds and core web vitals. They just need to be smaller banners that DO NOT stop the user from being able to interact with your content.

on-page seo

When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away. Specifically, journalists looking for stats to include in their articles. This is the dirty little secret that sites use to get LOTS of backlinks on autopilot.

It helps both Google and users to understand what the linked website is about. Although keyword in the URL most probably doesn’t influence your ranking in any way, it is a good step that can improve the overall UX and the CTR. It is best practice to use the focus keyword in the title tag of your page.

Ravina
+ posts

Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.

Ravina Pandya

Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.

View all posts by Ravina Pandya →